Insurance companies are pushing hard for for peopl to take care of themselves with various wellness initiatives. For men, on of the biggest is marriage:
Marriage Could Save Your Life
Marriage is also good for the environment
However, there are a few downsides.
Mercifully, God has granted me a wonderful marriage to a wonderful wife, so I’m not concerned about the downsides personally. With all the upheaval and lances aimed at (traditional) marriage, society had better start paying attention.