Don’t overload them. Less is more: Reduce the volume of information. The teens in the study’s focus groups craved a “top headlines” approach and “a simplified overview of the news they often find at Yahoo, Google, AOL and their e-mail providers.”
Create home pages that satisfy. It should provide “an adequate sense of the news” on its own â€” No click-baiting. Include a brief summary with each headline; One sentence can be enough. Get rid of clutter, like little video boxes, small ads and tabs.
Include visuals with anything that matters. But photo galleries are no substitute for a story.
Convey what’s important with a clear, visual hierarchy. The generation that grew up with chronological blogs prefers prioritization. “They want you to take a stand on which stories of the day are most important and to convey what you’ve decided.”
Avoid pages that require too much scrolling or clicking. “Web usability has long emphasized limiting the number of clicks to reach information, but the degree to which teens want to avoid clicking it noteworthy.”
Break up information into management chunks. Categories on the home page, interrupted text on story pages.